First, what does ODM mean? An original design manufacturer designs and manufactures a garment that is bought and rebranded by garment whol...
In contrast is OEM: original equipment manufacturer. An OEM supplier only produces garments. An OEM factory does not have designs for sell.
A brand like Mango does not have it’s own factories but it does have it’s own designers. They need a OEM factory.
Some garment business people have not designers but have shops. They need ODM; designs and manufacturing.
When a garment buyer buys ODM garments they will ask the factory to put their label on the garments knowing that other buyers will buy the same garment and put on a different label.